File Under Pop paint is produced in collaboration with Jotun Denmark. Each of the 96 shades has been carefully developed by Creative Director, Josephine Akvama Hoffmeyer, who has 20 years of professional experience working with creative surface design. The paint is designed to lift the room and create the desired atmosphere through the use of color in relation to the room. It is characterized by a supermatte finish that contains 1% gloss, while being washable and long-lasting – maintaining a beautiful appearance over time and being easy to maintain. File Under Pop paint is a water-borne acrylic paint marked with the 'EU Environmental Label' and 'The Nordic Eco-label', which makes it environmentally friendly.